Excellent preso on importance of Social Media. Underscores why marketers need to engage their Customers through Social Media. My fav slides are 27 and 28: “You want us to Pay? We want you to pay attention”.
It is very clear that age of Socially Connected Customer has dawned, sooner marketers realize this and leverage Social Media to their advantage, better for them. Else, they risk being left behind by their Customers (see my earlier post tilted “Dear CMOs, Wake up to Social Media challenge”
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