Great video that highlights how workforce is changing and how we need to manage “socially connected” workforce – HR 2.0. There are no easy answers to this question, but two things I am sure about:
- Very few HR departments have realized the challenge they face in managing “Socially Connected” workforce. Restricting usage of Social Networks by employees is not the answers – it is like having one’s head buried in sand, thinking problem will go away – Social Media are here to stay, employers must have a reasonable policy on “Responsible use of Social Media” by employees.
- HR managers should engage their employees and potential employees through Social Media – the way marketers are engaging their Customers using Social Media – there is a great opportunity for “Social HR”. I haven’t come across good case studies on employers engaging their employees/potential employees through Social Media.
What do you think? What should employers do to engage their employees and potential employees through Social Media?