How to Leverage Social Media: Southwest Airlines

• Tweet
• Share
• Email

Excellent interview with Paula Berg, Director of Emerging Media, Southwest on how to leverage Social Media. Check out their blog Nuts about Southwest.

Also see this blog post titled How to Measure Social Media -Southwest Airlines.

Related posts:

1. What is Social CRM and why it is important Social Networking sites have seen a phenomenal growth in number of users in the last one year. Brian Solis has estimated that for August 2009,...
2. Why NOW is the time to invest in Social CRM There has been lot of discussion on whether Social Media revolution is for real or is it some passing fad that will die down eventually....
3. When it comes to Social Media, CEOs and CMOs should lead from the front In spite of phenomenal growth of Social Media channels and almost hysterical following this has generated among its users, it is rare to see large...
4. 2010: Year of Social CRM Internet users are flocking to Social Networking sites because of almost hysterical following sites like Facebook and Twitter have generated. Not only number of users,...
5. Social Media Strategy Framework Social Media FrameWork Great Social Media Strategy Framework – But is it more Art than Chart? Does it not violate KISS principle – Keep it...