Big Data and Customer Journey Analytics

One of the key challenge facing CMOs today is establishment of long term relationship or partnership with their customers, one that will result in continued growth of the brand. Thanks to Big Data tools and technology, it is possible to solve this challenge through Customer Journey Analytics.

Embedded below are two great presentations from McKinsey & Company on the topic and a YouTube video featuring David Edelman, Partner and Global Co-Leader of McKinsey Digital, Marketing & Sales.

Please share your thoughts


  • Gebildete

    Thanks for the presentations. They are great. Now I do know how can I organize all the data I have on the konstruktor.

  • Such a great article about the importance of Big Data. Loved it.

    I also found this article explaining big data’s importance.

  • Rani Shah

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