• Sanjay Abraham

    Its important to know about customers basic data first in order to derive some useful insights from his transactions and also to derive some business value out of it. A strong MDM is key to the success any Big Data initiative.

  • Aashima

    great article, MDM and analytics provides marketers an opportunity to understand customer preferences and profile like never before, if utilised properly it an drive huge amount of efficiency in marketing. We are working with Australian businesses to solve similar problems at http://www.existentiallabs.com