• Unstructured data is EVERYWHERE. Humans have generated more digital data in the last 2 years than IN THE ENTIRE HISTORY OF MANKIND COMBINED. 
    The gold is in the insights you can derive from this data to help companies make better business decisions. 

    Social media business intelligence is the crossroads between business intelligence and social media, the bridge between these new unstructured data streams and the BI to help make better business decisions. 


  • Sergei: You are absolutely correct. Thanks for sharing your thoughts. 

    Only thing I would like to add to what you have said is that Big Data Analytics goes beyond Social Media BI and includes use of Predictive Modeling.

    Thanks again for your comment,

    Harish Kotadia, Ph.D.

  • Mike

    This article reads like an SEO wetdream.

  • Days of SEO (Search Engine Optimization) are about to be over. Start talking about Social Media Optimization (SMO)!

    Harish Kotadia, Ph.D.

  • Ranga_vk

    I totally agree that ‘Big Data’ will play a huge role if redefining the way businesses view opportunities and is here to stay. You have stated that investors are excited about the term ‘Big Data’ and why shouldn’t they!!! My only concern is that this ‘Gold Rush’ to exploit the opportunities is Big Data must not go out of hand in the sense that it must be put to good use and the right use. 


  • KarmaCRM

    I definitely agree with you. Social Media Optimization has been the trend these days and will last for years as more social media sites are emerging and more people are hooked into it. Marketers go where the people stay.

  • How can I be a part of this Gold Rush? I’m a college undergrad studying Computational Science.

  • While the analogy between gold and mining seems unavoidable; the reality is that data mining creates gold — those insights that represent the ah ha or oh no moments where we change how we market.