• I’m not sure about this. Apple does fine and it engages very little in the way of social media marketing or collaborative product development. I would go as far as to say this distinct lack of involvement along the way is intentional and an underlying factor for Apple’s success; after all, your customer doesn’t necessarily know what they want.

    I’m not saying that co-creation isn’t a useful methodology but I haven’t seen enough evidence (yet) to suggest it’s a required strategic approach.

  • Apple is (or should I say was) an exception because they had a visionary CEO like Steve Jobs. How many organizations can claim to have a CEO such as Steve Jobs? None I guess! 

    Thanks for sharing your thoughts,

    Harish Kotadia, Ph.D.

  • Steveandlisa

    Perhaps it is indeed those exceptions that create enormous value since it offers the requisite differentiation to become the zeitgeist of its time.

    To sound very clichéd, there is very little room at the top. Steve Jobs certainly represents the top for the current generation.  The less flamboyant Larry Page of Google could also vie  for that recognition. Obviously, I may not be wrong to assume he wouldn’t market Google products with the same sense of bravado with which the late Steve Jobs marketed his products. Job’s antics and his immense stage presence also personified the averred differentiation of his products which prepared his customers to pay the premium.

    I think customer’s involvement would be mandatory for positions 2 and downwards since the standards would  already be set by the first for the rest to follow or improvise.

     

  • Yes, Larry Page can vie for top honors. Time has come for every CEO and his/her team to recognize the fact that customers expect to be involved in decision making concerning products/services they buy and pay for. Sooner companies realize this and act on it better for them. This is what I am trying to point out in my post.

    Thanks again,

    Harish Kotadia, Ph.D.

  • Terrykreid

    I love this post Dr. Harish Kotadia, thanks for sharing! I am a social media account manager for bz9, and reading about things like this from make me smile!

  • Thanks, appreciate your kind words!

    Harish Kotadia, Ph.D.

  • Keith Scovell

    Agree!  – Good Perspective – with the shopper living in the internet through social mobile – companies now have to engage in context – connect and personalize – traditional marketing in the industrial age was not designed to do this across the shoppers journey.  Agree that enterprise processess will need to change – not just marketing.  See my recent video on shopper power at http://www.vimeo.com/scovell/videos  – thx!

  • Mr. Kotaida, Great article, you touch a fiber sensible theme. There’s something I consider important and want to share,  even Senior Executives realize the challenge to transform “old fashioned” marketing way, the point is if there’s enough new mind prepared thinkers to design and re-engineer their product design, manufacturing, delivery and support processes.
    Customer Experience shift is going into a tremendous and vertiginous speed tunnel with social media boom, so the question is, Can we reach what’s going out in this minuted ticker changing wolrd? Are there people prepared to teach this? are there enough people willing to catch this super high speed train?
    Regards from Mexico 😉

  • Thanks Keith for sharing your thoughts. Your are absolutely right, companies now have to engage in context, connect and personalize.

    Harish Kotadia, Ph.D.

  • Thanks Luis for sharing your thoughts and for your kind words, much appreciated!

    Yes, as you have said, some executives do realize the challenge to transform “old fashioned” marketing way. But it is difficult in most large and medium companies to change fundamental business processes, even though it may be important to do so. Question is what will make these executives to push hard for changes, will it be a crisis (like Social Media crisis) or will they change because of competitive action? We will have to wait and watch. But one thing is certain, change is coming and this time, it’s going to be big time change!

    Thanks again for your comments,

    Harish Kotadia, Ph.D.

  • Anonymous

    Mr Kotaida, thank you!

    What an intriguing conclusion, you’re right! crisis or competitive
    action will push the change! I think we must not wait & watch cause
    people like you and me are commended to leader this change, our kids
    will do the rest!

    Sincere thanks for taking time to reply my post!

    Admiration and respect for you 😉

    Luis San Vicente

    @lsanvicent:disqus

  • Anonymous

    Mr Kotaida, thank you!

    What an intriguing conclusion, you’re right! crisis or competitive
    action will push the change! I think we must not wait & watch cause
    people like you and me are commended to leader this change, our kids
    will do the rest!

    Sincere thanks for taking time to reply my post!

    Admiration and respect for you 😉

    Luis San Vicente

  • Thanks!