• Great piece.  I was just recently having this discussion with a collegue.  Many large companies are too bound up in bureaucratic process and legal concerns to have an authentic interaction with the client – this kind of interaction is difficult to define in a corporate policy.  Yet, as you articulated, an effective social media campaign is a back and forth dialog with the client – “selling is not telling”.  We believe that social media is going to help swing the pendulum back more in favor of the small to mid-sized business.  People in general are becoming numb to corporate messaging and are seeking a more authentic interaction with those they do business with – particularly those under 35 yrs old.

  • Thanks for sharing your thoughts. You are right in that Social Media is going to help swing pendulum in favor of small and medium business (and large if they act like small & are nimble).

    Thanks again,

    Harish Kotadia, Ph.D.