Case Study: How Smartphone technology is changing Retailing

Here’s an excellent case study of how Smart Phones are changing the way we shop. TESCO Home plus is a South Korean retail chain with 113 stores in South Korea. In order to reach out to their time-strapped customers, TESCO Home plus designed a “virtual store” to enable shoppers use their camera equipped smart phone and shop “virtually” by scanning QR codes of merchandise.

And what’s even more interesting is that the virtual store is located on platform of a subway train station so that customers can shop while they wait for their train. How convenient is that!

And don’t forget the ROI this can deliver because of not only savings in cost of operating stores (Real Estate, Utilities, Employee salary etc..), but also due to reduction in inventory costs as this is a virtual store.

You can’t beat that. Can you?

Watch the following video and see for yourself how it works:

  • Casper Niebe

    Really, there’s no need to look further than to know that not only customers’ way of thinking retail is changing with smartphones …

  • Yes, smart phones are radically transforming the way business is done. Squareup is a good example.

    Thanks for your comment,

    Harish Kotadia, Ph.D.

  • About Dr. Harish Kotadia

    That's me with photo gear,  taking snaps of Texas wild flowers. #texas

  • Dr. Harish Kotadia

  • Dr. Harish Kotadia is an industry recognized thought leader on Big Data and Analytics with more than fifteen years' experience as a hands-on Big Data, Analytics and BI Program/Project Manager implementing Enterprise Solutions for Fortune 500 clients in the US.

    He also has five years' work experience as a Research Executive in Marketing Research and Consulting industry working for leading MR organizations such as Gallup.

    Dr. Harish Kotadia's educational qualification includes Ph.D. in Marketing Management. Subject of his doctoral thesis was Customer Satisfaction and it involved building a statistical model for predicting satisfaction of clients with services of their ad agency.

    His educational qualification also includes M.B.A. and B.B.A. with specialization in Marketing Management and Diploma in Computer Applications.

    Dr. Harish Kotadia currently works as Principal Data Scientist and Client Partner, Big Data and Analytics at a Global Consulting Company. Views and opinion expressed in this blog are his own.

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