Case Study: How Smartphone technology is changing Retailing

Here’s an excellent case study of how Smart Phones are changing the way we shop. TESCO Home plus is a South Korean retail chain with 113 stores in South Korea. In order to reach out to their time-strapped customers, TESCO Home plus designed a “virtual store” to enable shoppers use their camera equipped smart phone and shop “virtually” by scanning QR codes of merchandise.

And what’s even more interesting is that the virtual store is located on platform of a subway train station so that customers can shop while they wait for their train. How convenient is that!

And don’t forget the ROI this can deliver because of not only savings in cost of operating stores (Real Estate, Utilities, Employee salary etc..), but also due to reduction in inventory costs as this is a virtual store.

You can’t beat that. Can you?

Watch the following video and see for yourself how it works:

Please share your thoughts


  • Casper Niebe

    Really, there’s no need to look further than to know that not only customers’ way of thinking retail is changing with smartphones …

  • Yes, smart phones are radically transforming the way business is done. Squareup is a good example.

    Thanks for your comment,

    Harish Kotadia, Ph.D.