• Hello Harish,

    I think you are doing a great job advocating social business and social crm through your blog(s), tweets and postings on Facebook (these are the ones I see, there might be more).

    With regard to this blog-post I would like to add that Social CRM is a bit wider that the definition you gave it and is also likely to have a broader purpose than building trust and brand loyalty. What you describe could well be a definition of Social Media Marketing Strategy, which in my perception would be part of a Social CRM Strategy.

    If you’re interested you can read what I think a Social CRM Strategy is all about here: http://contactcenterintelligence.wordpress.com/2009/09/14/what-a-social-crm-strategy-is-all-about/

    Wim Rampen
    Passionate about Customers

  • Hello Harish,

    I think you are doing a great job advocating social business and social crm through your blog(s), tweets and postings on Facebook (these are the ones I see, there might be more).

    With regard to this blog-post I would like to add that Social CRM is a bit wider that the definition you gave it and is also likely to have a broader purpose than building trust and brand loyalty. What you describe could well be a definition of Social Media Marketing Strategy, which in my perception would be part of a Social CRM Strategy.

    If you’re interested you can read what I think a Social CRM Strategy is all about here: http://contactcenterintelligence.wordpress.com/2009/09/14/what-a-social-crm-strategy-is-all-about/

    Wim Rampen
    Passionate about Customers

  • hkotadia

    Hi Wim Rampen:

    Thanks for your comments and kind words regarding my tweets, blog and Facebook postings. Much appreciated. I am passionate about Social CRM and how marketers can leverage SM to engage their customers. Will continue to tweet and blog about it – thanks to support from friends like you.

    I have defined Social CRM keeping in mind the overall marketing goal, namely to build customer loyalty that will ensure survival and growth of business. My emphasis on Trust is keeping in mind the very nature of Social Media as Trust matters the most in any relationship.

    I will definitely read your views on Social CRM strategy and post my comments.

    Thanks again for visiting my blog and posting your comments.

  • hkotadia

    Hi Wim Rampen:

    Thanks for your comments and kind words regarding my tweets, blog and Facebook postings. Much appreciated. I am passionate about Social CRM and how marketers can leverage SM to engage their customers. Will continue to tweet and blog about it – thanks to support from friends like you.

    I have defined Social CRM keeping in mind the overall marketing goal, namely to build customer loyalty that will ensure survival and growth of business. My emphasis on Trust is keeping in mind the very nature of Social Media as Trust matters the most in any relationship.

    I will definitely read your views on Social CRM strategy and post my comments.

    Thanks again for visiting my blog and posting your comments.