Social Networking technology has made it incredibly easy and inexpensive for people to collaborate and work together irrespective of their physical location. Given the proliferation of high speed internet access from home and mobile devices, something unthinkable even a few years ago (remember those dial-up modems), we are increasingly going to see people from diverse backgrounds & geographies collaborate on a project and share their expertise, thanks to Social Networks.
This presents an excellent opportunity for business to tap into Cognitive Surplus, world’s spare brain power so to speak, and leverage it in a way that it is beneficial to all concerned (see this link for an excellent visualization of the size of Cognitive Surplus and refer to my earlier post titled Cognitive Surplus: Implications for Social CRM for more on the subject).
Quirky, a Social product development company is a very good example of not only collaborative work, but also of how influencers can be rewarded for their contribution (see the last column of any product’s page on Quirky’s online store for share of each influencer in total price of the product).
Watch the following videos to learn more about how Quirky taps into Cognitive Surplus of Influencers and rewards them for their contribution, a win-win strategy indeed.
Related posts:
- Cognitive Surplus: Implications for Social CRM Clay Shirky is one of the leading thinkers on the social and economic effects of Internet technologies and is well known for his talks on...
- Your Social Media Strategy Won't Save You Another great preso by Tara Hunt titled “Your Social Media Strategy Won’t Save You”. My fav is slide no. 84, it is very well said...
- Social Media Strategy Framework Social Media FrameWork Great Social Media Strategy Framework – But is it more Art than Chart? Does it not violate KISS principle – Keep it...
- Collaborative Consumption: How it will disrupt “traditional” Business Models Time Magazine recently rated Collaborative Consumption, which is defined as technology enabled sharing, trading, renting and bartering of goods and services, as one of the top...
- Social Media and Tribalization of Business Excellent videos on Tribalization of Business and how Social Media helps in connecting with Customer Communities. Must see for those who belong to Social CRM...
