8 Must Read Blog Posts on Social CRM

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Social CRM is a very popular term these days on Social Networking sites like Twitter and Facebook. But in spite of all the buzz surrounding the term, there’s lot of confusion as to what it means and how it can help business.

To answer some of the questions, here is a list of eight must read blog posts on Social CRM. Happy Reading!

Related posts:

  1. Definition of Social CRM – Questions & Answers In my previous post titled Definition of Social CRM – Explained!, I provided a detailed explanation about what is Social CRM. I received many excellent comments...
  2. Definition of Social Customer Relationship Management (CRM) – Explained! In one of my earlier post, I defined Social CRM as follows: Social CRM is the business strategy of engaging customers through Social Media with...
  3. Social Media: For Artists, Small Biz and Non-profit Organizations I am writing this post on a hot Sunday afternoon in Dallas, Texas, where the temperature outside is 104 F/40 C. So as an antidote,...
  4. Social Media and “real-time” Word of Mouth Excellent panel discussion at LeWeb Paris 2009 on How brands and marketing have to adapt to this new worldwide real time “word of mouth”. Panelists...
  5. Those who understand Social Media don’t talk about ROI It is not uncommon to see people arguing passionately about “Social Media ROI”, thanks in part to discussion on the subject in Social and Mainstream...
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  • http://www.insiderlearningnetwork.com Scott Wallask

    Good list with some interesting thoughts regarding social media as a business strategy. I called social media the “wild, wild west” of the Internet in an earlier blog post on the Insider Learning Network: http://tinyurl.com/34ensvy
    It's tricky to think of a business strategy that relies on such an uncontrolled medium.

  • http://hkotadia.com/ Harish Kotadia, Ph.D.

    Thanks Scott for visiting my blog and for your kind words. Social Media may resemble the “wild, wild west” and it may seem “uncontrolled” from a company's point of view – but this are the exact reasons we need to have a Social CRM strategy in place – because you cannot control what is being said on Social Media channels, so atleast as a risk mitigation strategy, better engage your customers and prospects.

    Thanks again for your comment, much appreciated!

    Harish Kotadia, Ph.D.

  • erikposthuma

    Thanks for the posts!

  • http://hkotadia.com/ Harish Kotadia, Ph.D.

    Thanks @ErikPosthuma for your kind words. Much appreciated!

    Harish Kotadia, Ph.D.

  • http://hkotadia.com/ Harish Kotadia, Ph.D.

    Thanks @ErikPosthuma for your kind words. Much appreciated!

    Harish Kotadia, Ph.D.

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  • About Dr. Harish Kotadia


  • Harish Kotadia, Ph.D.

  • Dr. Harish Kotadia has more than twelve years’ work experience as a hands-on CRM Program and Project Manager implementing CRM and Analytics solutions for Fortune 500 clients in the US.

    He also has about five years’ work experience as a Research Executive in Marketing Research and Consulting industry working for leading MR organizations.

    Dr. Harish currently lives in Dallas, Texas, USA and works as Social CRM/CRM and Analytics Consulting Lead for Infosys Technologies. Views and opinion expressed in this blog are his own.




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