• Ford has been successful by having a well-developed strategic and tactical approach to social media. Their programs have worked because Ford recognizes what it wants to achieve and how to get there. Having a plan and then executing on it seems like a simple proposition but it's where many companies fall short when doing social media.

    Mark

    Mark Evans
    Director of Communications
    Sysomos Inc.
    @sysomos

  • Thanks Mark @sysomos for visiting my blog and for posting your comment. I agree with you that Ford has been successful by having a well-developed strategic and tactical approach to social media. They have a great plan and are executing it well.

    Two critical factors in Ford’s success story are (a) having the right talent, people and (b) Senior level/Executive Sponsorship. These two factors are common to many Social Media success stories such as Dell and Ford.

    Hope other organizations learn and emulate from Ford and Dell as they formulate and implement their Social Media plans and strategies.

    Thanks again for your comment,

    Harish Kotadia, Ph.D.

  • hkotadia

    Thanks Mark @sysomos for visiting my blog and for posting your comment. I agree with you that Ford has been successful by having a well-developed strategic and tactical approach to social media. They have a great plan and are executing it well.

    Two critical factors in Ford's success story are (a) having the right talent, people and (b) Senior level/Executive Sponsorship. These two factors are common to many Social Media success stories such as Dell and Ford.

    Hope other organizations learn and emulate from Ford and Dell as they formulate and implement their Social Media plans and strategies.

    Thanks again for your comment,

    Harish Kotadia, Ph.D.

  • Ford seems to be making most of the social media tools.

  • Ford seems to be making most of the social media tools.