Secret of Ford’s Social Media Success

• Tweet
• Share
• Email

Ford Motor Company is among a handful of large corporations with many successful Social Media initiatives. One of Ford’s most successful Social Media initiative is a called The Ford Story. This is a website that aggregates Ford’s social web participation along with what others are saying about Ford’s brands.

Few other examples of successful Social Media initiatives by Ford include Summer of Taurus, the2010Mustang.com,  WeddingRoadTrip.com and FiestaMovement.com (See this excellent blog post by Lee Odden for more).

To learn more about Ford’s Social Media success, watch this interview by Lee Odden with Scott Monty, Head of Social Media at Ford.

According to Scott, even the CEO of Ford understands how important Social Media is to the success of the company! Scott also emphasized the importance of having a good product, listening to customers and providing them with necessary tools for engagement.

Great advice in my opinion and a success story that other brands should try to emulate.

Related posts:

1. Secret of Dell’s Social Media Success Very few examples come to mind when one is talking about successfully leveraging Social Media for Business. Dell is definitely one among few large corporations...
2. Enable, Empower, Engage: Key to Social CRM Success In my first post of the year published on January 2nd, 2010 titled 2010: Year of Social CRM, I highlighted What is Social CRM, Why...
3. Seven ways to use Social Media Excellent Preso on how to use Social Media for building a Brand 7 Ways to Use Social Media to Build Stunning Business and Personal Brands...
4. Social Media turning Marketers into Media Companies? As more marketers use Social Media channels for engaging their customers and prospects, it is becoming obvious that they will have to take on additional...
5. Case Studies: Social Media Marketing Excellent collection of Case Studies on Social Media Marketing: A List of Social Media Marketing Examples Wiki of Social Media Marketing Examples Social Media Case...