What does it take to succeed in Social Games?

Social Games are all the rage these days. In a recent survey of consumers in the US and UK who play games on social networking platforms such as Facebook, it was found that more than 24% of respondents play social games regularly, indicating a total social gamer population of approximately 100 million in US and UK alone.

And contrary to prevailing stereotypes, the average social gamer is a 43-year old woman – yes, you read that right 43-year old woman! (for more on survey results, see this link)

So with a fast growing affluent user base, what does it take to succeed in Social Games? Here is an excellent Panel Discussion on what issues leaders in this space grapple with on a daily basis?

Panelists are:

Please share your thoughts

comments

  • “And contrary to prevailing stereotypes, the average social gamer is a 43-year old woman – yes, you read that right 43-year old woman!”

  • “And contrary to prevailing stereotypes, the average social gamer is a 43-year old woman – yes, you read that right 43-year old woman!”

  • “… the average social gamer is a 43-year old woman – yes, you read that right 43-year old woman!”

    Reducing the broad mix of social gamers to an “average” this way seems misleading, espcially since one cannot “average” a person’s sex. Were 90% of social gamers women, this would at least be defensible, but given the linked survey data, I think this is inaccurate.

  • “… the average social gamer is a 43-year old woman – yes, you read that right 43-year old woman!”

    Reducing the broad mix of social gamers to an “average” this way seems misleading, espcially since one cannot “average” a person’s sex. Were 90% of social gamers women, this would at least be defensible, but given the linked survey data, I think this is inaccurate.

  • hkotadia

    Will:

    Thanks for your comment.

    Dr. Harish Kotadia

  • Will:

    Thanks for your comment.

    Dr. Harish Kotadia