Social Games are all the rage these days. In a recent survey of consumers in the US and UK who play games on social networking platforms such as Facebook, it was found that more than 24% of respondents play social games regularly, indicating a total social gamer population of approximately 100 million in US and UK alone.
And contrary to prevailing stereotypes, the average social gamer is a 43-year old woman – yes, you read that right 43-year old woman! (for more on survey results, see this link)
So with a fast growing affluent user base, what does it take to succeed in Social Games? Here is an excellent Panel Discussion on what issues leaders in this space grapple with on a daily basis?
- Sebastien de Halleux – COO and Co-Founder, Playfish
- Mark Pincus – Co-Founder and CEO, Zynga
- John Pleasants – CEO, Playdom
- Jeremy Liew (Moderator) – Managing Director, Lightspeed Venture Partners