• I truly appreciate that our CEO uses social media – blog, Twitter etc! In many cases I believe it keeps the upper ranks engaged and in touch with the market – and their internal teams. Accessibility and information loop is better. Yes I understand and get that it requires time and commitment but so do most worthwhile endevours no?

  • I truly appreciate that our CEO uses social media – blog, Twitter etc! In many cases I believe it keeps the upper ranks engaged and in touch with the market – and their internal teams. Accessibility and information loop is better. Yes I understand and get that it requires time and commitment but so do most worthwhile endevours no?

  • Have to admit I’m a bit surprised by the numbers, obviously there are some reasons i.e. concern about accidentally disclosing material news or a generational gap, but that does seem a bit low.

    I think the low participation is intentional to some extent, and it raises the question: when CEOs of large companies do decide to engage in the social media world will there be a lot of catchup to do? I would think so.

    I work in a customer facing role (full disclosure: customer advocate @ PR Newswire) and find that the divisions that traditional marketing, PR, & Corporate Comm used to have are becoming less and less clear. Reduced budgets and a shift in communications are already forcing some executives to change the way they do business. I get questions all the time from agencies and companies about how to include social media in their efforts, it’s an audience they can’t afford to miss–given that it’s gaining in size and influence.

  • Have to admit I’m a bit surprised by the numbers, obviously there are some reasons i.e. concern about accidentally disclosing material news or a generational gap, but that does seem a bit low.

    I think the low participation is intentional to some extent, and it raises the question: when CEOs of large companies do decide to engage in the social media world will there be a lot of catchup to do? I would think so.

    I work in a customer facing role (full disclosure: customer advocate @ PR Newswire) and find that the divisions that traditional marketing, PR, & Corporate Comm used to have are becoming less and less clear. Reduced budgets and a shift in communications are already forcing some executives to change the way they do business. I get questions all the time from agencies and companies about how to include social media in their efforts, it’s an audience they can’t afford to miss–given that it’s gaining in size and influence.

  • CEO’s should definitely Tweet. Once a day. Scott Monty got Ford CEO Alan Mulally (@allanrmulally) to Tweet and then made a video of it. He Tweeted once. Poor form. Get after him Scott.

  • CEO’s should definitely Tweet. Once a day. Scott Monty got Ford CEO Alan Mulally (@allanrmulally) to Tweet and then made a video of it. He Tweeted once. Poor form. Get after him Scott.

  • Great slide show and piece from CNN! I’m going to share this with the SMinOrgs Community via LI and Twitter. Thanks!

  • Great slide show and piece from CNN! I’m going to share this with the SMinOrgs Community via LI and Twitter. Thanks!

  • Courtney:

    Thanks for your kind words. Much appreciated!

    Harish Kotadia, Ph.D.

  • Courtney:

    Thanks for your kind words. Much appreciated!

    Harish Kotadia, Ph.D.

  • Steve:

    Thanks for the comment. I couldn’t agree more with you that CEOs should Tweet!

    Harish Kotadia, Ph.D.

  • Steve:

    Thanks for the comment. I couldn’t agree more with you that CEOs should Tweet!

    Harish Kotadia, Ph.D.

  • Thanks for your comment Joe:

    I agree with you that CEOs of large companies when they decide to engage in Social Media will have quite a bit of catch-up to do. And if they have to start one day, why not now? Start with something that will be well received, like Social Outreach efforts of their companies (aid for victims of Haiti earthquake for example) or tweet about something they have spoken to media (that is already public).

    I guess what is holding many of the top executives back is not only generational gap or the fear factor, but complacency to some extent. Once they realize cost of not engaging in Social Media, you will see them tweet and participate in Social Media engagement.

    Thanks again for your insightful comment.

    Harish Kotadia, Ph.D.

  • Thanks for your comment Joe:

    I agree with you that CEOs of large companies when they decide to engage in Social Media will have quite a bit of catch-up to do. And if they have to start one day, why not now? Start with something that will be well received, like Social Outreach efforts of their companies (aid for victims of Haiti earthquake for example) or tweet about something they have spoken to media (that is already public).

    I guess what is holding many of the top executives back is not only generational gap or the fear factor, but complacency to some extent. Once they realize cost of not engaging in Social Media, you will see them tweet and participate in Social Media engagement.

    Thanks again for your insightful comment.

    Harish Kotadia, Ph.D.

  • Janet:

    Thanks for your comment. Good to note that you have a CEO who actively uses Social Media – blog, Twitter. Yes, it does help in sharing information with rest of the team and public. We need more CEOs who appreciate this.

    Thanks again for your comment.

    Harish Kotadia, Ph.D.

  • Janet:

    Thanks for your comment. Good to note that you have a CEO who actively uses Social Media – blog, Twitter. Yes, it does help in sharing information with rest of the team and public. We need more CEOs who appreciate this.

    Thanks again for your comment.

    Harish Kotadia, Ph.D.