Kodak CMO Jeff Hayzlett on his use of Twitter

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Ever wondered what Kodak senior management thinks about how their CMO, Jeff Hayzlett, uses Twitter?

Well, listen to what he says about why he uses Twitter (@JeffreyHayzlett) and how Kodak’s management reacts to his use.

In my opinion, Jeff is a great role model for other CMOs to emulate on how to use Social Media. Dear CMOs, are you listening?

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