One of the biggest stories in 2010 is going to be the exponential growth of Social Media in Asia, not only in terms of reach but also content created in varied Asian languages. What is different about Social Media in Asia as compared to North America, Europe or Australia?
- Scale of Asia: China, India, Japan, Indonesia, Korea – to name just a few countries.
- Diversity: Culture and Languages
- Usage of Internet: Access to Social Networking sites via Mobile devices, not a PC
- Monetization models
Watch this excellent video interview with Thomas Crampton, Asia-Pacific Director, Digital Influence at Ogilvy Public Relations Worldwide, followed by a Slideshare presentation by him.