Secret of Dell’s Social Media Success

Very few examples come to mind when one is talking about successfully leveraging Social Media for Business. Dell is definitely one among few large corporations that have used Social Media very effectively for Marketing and Sales. Mashable recently reported that Dell has generated a total of $6.5 million in revenue from their Twitter presence.

What is the secret of Dell’s Social Media Success? Watch this excellent interview with Richard Binhammer, Senior Manager, Corporate Affairs at Dell to know more about Dell’s Social Media strategy:

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  • One of the most unique ways to see the Dells of the Wisconsin River is by “Duck” – an amphibious car. Wisconsin Dells has more duck tours than any other place in the nation.

  • One of the most unique ways to see the Dells of the Wisconsin River is by “Duck” – an amphibious car. Wisconsin Dells has more duck tours than any other place in the nation.

  • Dell is a very big name and it has been working for many years and is still competing in the market with different brands and has its own class. Moreover, it has proved to be the best example of social media business and improved it sales and marketing in the near past.

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