Social Media ROI for Dummies

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Great Slideshare presentation by Olivier Blanchard on the Basics Of Social Media ROI. I like slide nos. 32-34 on Investment Return Relationship and emphasis on Non-financial Impact of Social Media. Also, slide nos. 39-55 on how to measure Social Media Impact.

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  • About Dr. Harish Kotadia


  • Harish Kotadia, Ph.D.

  • Dr. Harish Kotadia has more than twelve years’ work experience as a hands-on CRM Program and Project Manager implementing CRM and Analytics solutions for Fortune 500 clients in the US.

    He also has about five years’ work experience as a Research Executive in Marketing Research and Consulting industry working for leading MR organizations.

    Dr. Harish currently lives in Dallas, Texas, USA and works as Social CRM/CRM and Analytics Consulting Lead for Infosys Technologies. Views and opinion expressed in this blog are his own.




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