Thoughts on Social CRM and Analytics

by Harish Kotadia, Ph.D.

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Social Media ROI for Dummies

December 16th, 2009 · Comments · Marketing, PR, ROI, Social CRM, Social Media, sCRM

Great Slideshare presentation by Olivier Blanchard on the Basics Of Social Media ROI. I like slide nos. 32-34 on Investment Return Relationship and emphasis on Non-financial Impact of Social Media. Also, slide nos. 39-55 on how to measure Social Media Impact.

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